Key factors influencing your real estate internet marketing is search engines, like Google.

Search engines store information about an enormous amount of pages they find on the web. The pages are retrieved by spiders (crawlers) and are then analyzed to see what information is worth indexing (storing). Usually this information is extracted from the titles, headings, the first paragraphs of text content and the meta tags.

When you run a search query into a search engine, it displays the best matching pages from the indexed ones, based on a specific page ranking criteria. Different search engines use their own methods of indexing and ranking web pages. Most of them, though, rank web pages based on:

• website popularity
• quality of the website copy
• technical information like meta tags, robots and sitemap files

We recommend using WordPress for your website. One of the most important features is that new blog post immediately appear on the homepage. The homepage is considered to be the highest priority webpage within your website so naturally search engines will focus a lot of attention on it. By regularly adding blog posts you are updating your homepage. When the search engines send spiders to your blog they will instantly recognize that the webpage has changed and therefore schedule more frequent indexing.