Search Engine Optimization Service
SEO Services refers to a range of services offered to optimize web pages for better indexing in search engines to improve ranking of web pages and prominence in search results.
Most SEO work will be integrated during website development. Includes:
- Keyword Analysis and Targeting
- Ensure website is Search Engine Friendly
Note: Basic SEO is included in the design of all websites. Clients are recommended to purchase the SEO Package for added SEO benefits.
Pay per Click Management
Pay per Click Management is the effective way to advertise with search engines by placing inexpensive and targeted ads along side relevant searches and content.
Setup and maintain sponsored searches with three major search engines (Google- Adwords, Bing- Adcenter).
- Pay Per Click Account Setup
- Ad development
- PPC bidding management (bid monitoring, bid price changes)
- Budget and Campaign Tracking
- Conversion Tracking
- Reporting on weekly or monthly basis
Search Engine and Directory Submissions
Search Engine and Directory Submissions increases online presence and contributes to higher organic rankings
Website Submission to the major search engines and submissions to directories.
- Create and Submit Sitemap to Major Search Engines
- Submit top URL to Worldwide Search Engines and Directories
- Report detailing website URL submissions
Link Building Campaign
Link Building Campaign provides inbound and reciprocal links and increases link popularity, therefore improving rankings on search engines.
Based on customer’s requirements, create maintain and monitor inbound and reciprocal links with relevant and reputable websites.
Online Viral Marketing
Online Viral Marketing is the latest method of creating buzz on the internet by propagating content through RSS feeds and article submissions.
RSS is a family of web feed formats used to publish frequently updated pages, such as blogs or news feeds. Consumers of RSS content use special browsers called aggregators to watch for new content in dozens or even hundreds of web feeds. The initials “RSS” are variously used to refer to the following standards:
RSS formats are specified in XML (a generic specification for data formats). RSS delivers its information as an XML file called an “RSS feed”, “web feed”, “RSS stream”, or “RSS channel”.
Create outbound RSS feeds and article submissions of relevant content and articles. Site must be able to syndicate RSS. Customer is responsible for creating articles and content.
Ezines, Newsletters, and Press Releases
Internet broadcasting of company products and services by sending out promotional material through newsletters.
Create and submit company articles, newsletters and press releases to both free and paid article websites.
Content Writing is the art of using words to sell. Informative relevant content ensures that the website is beneficial and useful to visitors.
Create relevant and useful content to display on company website, affiliate websites, and for article submission and RSS.
Site Monitoring and Reporting
Detailed monthly reporting of site progress of SEO project
Create detailed reports of search engine ranking, link popularity, top keywords, top referrals, competitive analysis, and query statistics.