WordPress IDX Integration is essential for any real estate professional seeking to generate leads online. Realty Web Syndicate has developed the most sophisticated and versatile plugin for WordPress IDX Integration.

Why WordPress IDX Integration?

If a licensee uses a free frame solution, he or she cannot change any main features of the site and gets no search engine benefits; however, if the vendor obtains the information from a feed (ftp or RETS) this entails the IDX will be integrated into their site and allows changes to the MLS component, the licensee can customize the site more.

Visitors expect to search listings and view properties from the MLS.

The IDX-integrated API allows access to listing photos, property descriptions, geolocation and more. This powerful API pulls the property data and images directly from the agent’s cooperating MLS.

Internet Data Exchange, or IDX, is a service that allows access to listing data provided by the MLS Boards. Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly.

Most real estate agents and brokers use IDX to simply display MLS listings or home search tools on their website, but as home buyers have become more Internet-savvy, IDX has evolved to encompass more.  Agents today have the option to use basic home search tools provided by their MLS, or build more advanced IDX solutions; usually with the help of an IDX vendor.

MLS Organizations offer basic IDX access as a benefit to their members and property searching soon became a vital part of any real estate website. MLS Fees are passed on directly to the agent/broker, and surcharges are what RWS will fairly charge its customers to cover data costs assessed by the MLS.